If your trying to sell a product your going to need a gimmick. A big one. On wheels.
Like this Monster Energy truck that came by my place of employment. The people inside were nice enough to give free “Java Monster” energy drinks to the office (quite a few cans actually). Unfortunately, by the time I got to the fridge they were all gone; so I can’t tell you how well they work or taste. It’s probably for the best, energy drinks (if they work) tend to make me INSANE and I really don’t need anymore of that.